Consumer Psychology

Sometimes, you might have noticed that it's complicated to say "no" to certain people even if you don't want to do the favour that they are requesting...Now there is a science behind why it happens. One of the reasons might be that asking you the support is persuasive...

There are many different types of cognitive biases in marketing that we all deal with on a daily basis. These mental shortcuts and errors in judgment can be used for marketing if you know how to use them correctly. In this blog post, we will discuss 10 ways to use...