Overview
Orchids Boutique located in the heart of the City of Joy, Kolkata is renowned for its timeless nature with contemporary styles to bring out designs that are elegant and modern. Orchids Boutique brings to you an exquisite collection of saris and exclusive blouses. They define tradition with elegance. Orchids Boutique chose then ProGrowth Hack now Conversion Valley to lead and execute their paid advertising in order to increase their YoY sales.
Problems
- Less brand awareness
- Less visibility
- Traffic that was not converting
Goals
- Boost brand awareness
- Increase visibility all over India
- A thorough CRO process to increase conversions
Approach
- High intent local search terms were targeted
- Display Ads we launched for continuous remarketing
- Targeted a specific well-described audience
Results
- Ships to all over India with the majority coming from Google Ads
- Saw a 102% increase in YoY sales