Brand Overview
Vastra Kuttimm is a house of exclusive designs of finest Jaamdani, Silk, Linen, Chanderi, Cotton, Khaadi & other handloom sarees. Drawing inspiration from the simple village traditions of India and Bangladesh, Vastra Kuttimm is the destination for exclusive and exquisite sarees for decades. We connect hand weavers across the subcontinent to a global audience. Vastra Kuttimm chose then ProGrowth Hack now Conversion Valley to lead and execute their paid advertising in order to increase their revenue.
Problems
- Less brand awareness
- Less visibility
- No website or app
- No such alternatives as budget was an issue
- Targeting international audience
Goals
- Boost brand awareness
- Increase visibility all over India and the world
- Increase page visits (Facebook and Instagram)
- Regular organic posting for engagement
- Use messenger marketing to its fullest
Approach
- Started with regular posting to increase engagement
- Maintained a particular time frame after testing to figure out which time of the day brought us the most engagement
- Use relevant hashtags (#) On Instagram for wider reach
- Short and simple stories for both Facebook and Instagram
- Increase page likes
- Target the engaged audience through messenger marketing
- Maintain the social media profiles with the utmost professionalism but with a feeling of emotion
- Target a specific narrowed down audience both for India and abroad
Results
- Increase in 80% of revenue
- Increased page likes
- Increased conversion
- Increased brand awareness
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