Brand Overview
PS Digitech is a very young and highly dynamic Project Management & Engineering Services Company. It is managed by a group of highly trained project management professionals with multidisciplinary skills and a wide spectrum of experience. The company is headquartered in Kolkata, India. Their vision has always been to be the number one end-to-end consulting and project management service provider. Building relationships through trust and transparency with their domestic and global customers. PS Digitech chose then ProGrowth Hack now Conversion Valley to acquire more new customers.
Problems
- A complete B2B project on a somewhat tricky niche
- Big industry leaders as competitors
- Acquiring new customers in this competitive market
Goals
- Finding the USP and making it visible in a story telling manner
- Standing out among the big brands
- Generate new and refined leads
Approach
- Placed ads on relevant YouTube videos
- Added location extension to measure impact of as more accurately
- Display remarketing was launched to reach out to website visitors
- Used Brand Lift Surveys to measure effectiveness of YouTube campaigns
- Used LinkedIn Ads to effective use in order to reach the proper and refined set of audience
Results
- Increased brand recognition
- Increase in revenue
- 48% more new customers acquired
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