Brand Overview
Vidyaxcel is an education consultancy in Kolkata that helps students to contact colleges both India and abroad in an easier way. They understand the student’s behavioural psychology through thorough and proper counselling. Their goal is to create a better educational counselling system for the future. Vidyaxcel chose then ProGrowth Hack now Conversion Valley to lead and execute their paid advertising in order to increase ROI.
Problems
- A broad niche
- Market leaders as competitors
- Expensive search terms
- Figuring out the USP
- Figuring out which proper channels will work
Goals
- Present the brand through comprehensive story-telling
- Keeping the audiences engaged
- Proper blogs to drive traffic
- Maintain a proper flow for the social media channels
- Convert the traffic into ROI
Approach
- Optimized the website for better user experience after a thorough Heuristic Analysis
- Kept in touch with thee sales team for feedbacks
- Implemented a feedback form on the website itself regarding the usability of the website
- Using the social media channels to leverage intriguing story-telling about the USP and benefits
- Targeting audience both India and abroad
- A free consultation scheme that worked wonders
- Using the incoming traffic to utmost utilisation
- And remarketing campaigns that helped us to reach the goal
Results
- A 900% increase in ROI
- A better usability website
- Audience retention rate 78%
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